Searching for ways to encourage prospects to submit project videos? We're the Groundwork Gurus and we have recommendations! Follow these steps to increase the number of videos your leads send.
Tip #1 - Review your Messaging
Keep the message short and simple, highlighting the benefits of shooting a video for your customers. Will having a project video give your customers an estimate faster? Yes! Then let them know.
Here are some quick plug-and-play messages to use:
Tip #2 - Make it Easy to Access your Groundwork Form
Customers are most successful when they create multiple ways to access the form with Call-to-Action buttons across the site. "Get a Virtual Quote Here" or "Submit a Video Walkthrough Today!" are some examples.
Once customers are on the page, keep the messaging about the virtual quote short and sweet. We want them to stay focused on doing one thing - fill out the form. Here's a good example.
Tip #3 - Add Call-In Leads Too!
Your office/admin staff can add call-in leads to capture a video message. It's best to let the customer know the benefits and prepare them for the process before they receive the text message. Fortunately, we have a script for that that you can find here.
Tip #4 - Customize your Reminder Texts
We find the most success with customers using at least two reminder texts. The first to send the next day and the second to send out two days later. Keep it personal for them by adding the [First Name] smart field!
Tip #5 - Schedule Texts for When They're Free
Send your reminder message when customers are free and at home to make it easier for them to send you a video right away.
Tip #6 - Connect with them through Video
Send your lead a personal video requesting a project walkthrough video. Mentioning their name helps personalize the experience and engage with them instantly.
Tip #7 - Offer Incentives for Uploading a Video
Though this often isn't necessary, if customers are saving you time and money by uploading a video, consider giving some of that back to them for participating.
Tip #8 - Connect with your Customer Success Team
We're here to help you. Let's get together to develop creative ways to help you get more project walkthrough videos. To do so, email firstname.lastname@example.org to set-up an appointment with our Customer Success team.
As the Customer Success Manager at Groundwork, Christian brings years of experience working in customer success for software companies in the residential contracting industry. His in-depth knowledge of our customers enables him to approach problem-solving with a unique perspective. When he's not working, Christian enjoys spending quality time with his growing family in the Indianapolis area.