Groundwork is a virtual sales system for contractors who want to work smarter, not harder.

We want you to get your Saturdays back. Get home for dinner with your family. Stress less.

Contractors all over the country are using Groundwork to save time in their sales process, avoid wasted time with bad leads, and build trust with their ideal customers. It’s time to step up your sales game.

Get Project Walk-through Videos From Potential Customers

Groundwork makes it easy to get project video walkthroughs from homeowners. You get valuable project information before investing more time in a sales appointment. Prequalify your leads and win more of your ideal projects.

HOW IT WORKS

Communicate quickly using text messaging.

Communicate with leads effortlessly over text message. You can request more information, send a price estimate, or set up a time to meet in person.

Connect with customers using your logo and your brand

Groundwork launches on your website using your logo and brand colors. It's a customized onboarding experience for your customers.

Get a demo

How it works

Engage Your Leads

Customers interact with a customized button on your website. Your office staff can easily manage conversations through the web-based interface.

Receive Video Project Walk-throughs

Homeowners will receive a branded text message and be guided to create a video walk-through of their project.

Communicate and Collaborate

Easily track conversations and save time with templated responses. Quickly request additional info, schedule appointments, and qualify leads in your sales process.

Trusted by home improvement companies across the country

Save your homeowners time

Groundwork let’s your homeowners contact you and provide valuable information on their own time. An easy first step for them. A huge time saver for you, too.

try homeowner Experience

Before [Groundwork] it was just.. go with your gut when vetting new leads. At least 3 of my meetings every week were a waste of time. Now, with Groundwork it's really great. I don't lose those 9 hours a week chasing my tail.

—

Josh Springer

Not only does this save us travel time, but it allows us to vet projects before we invest time in the estimate process.

—

Heather Duchscher

Getting started with groundwork

Customize

Our team works to customize Groundwork for your company and your brand.

We use your logos and brand colors to create an experience that wows your customers. We also make sure the information the system requests from prospective customers is exactly what you need.

Launch

We work with your team to get Groundwork launched on your website.

Getting Groundwork on your website usually takes about 15 minutes. We work with your web team to make it happen or our web team is happy to make those edits. We also schedule a quick meeting to introduce your team to the new system.

Integrate

Connect your CRM with Groundwork and gain even more efficiency in your business.

We can help you connect Groundwork to your CRM using Zapier so that all leads that come through Groundwork are automatically entered into your CRM. Our customer success team will also help train your team on the Groundwork sales process.

Integrate Groundwork with your crm and estimating tools using

Learn How

There's a new way for contractors to sell