There's a new way for contractors to sell

Stop wasting time on bad sales appointments.
Get project video walkthroughs from homeowners and win more of your ideal projects.
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Groundwork is a virtual sales system for contractors who want to work smarter, not harder.

We want you to get your Saturdays back. Get home for dinner with your family. Stress less.

Contractors all over the country are using Groundwork to save time in their sales process, avoid wasted time with bad leads, and build trust with their ideal customers. It’s time to step up your sales game.

Get Project Walkthrough Videos From Potential Customers

Filter out bad leads
Focus on the good ones

Get a demo

Communicate quickly and easily

Stop playing phone tag
Get faster responses

Connect with customers using your logo and your brand

Use your brand colors and logo
Provide a customized experience for your customers

Get a demo
How it works

Engage Your Leads

Customers interact with a customized button on your website. Your office staff easily manages conversations through the web-based interface.

Receive Video Project Walkthroughs

Homeowners receive a branded text message and are guided to create and upload a project video walk-through.

Communicate and Collaborate

Your team easily tracks conversations and saves time with response templates to request additional info, schedule estimates and qualify leads in the sales process.

Trusted by home improvement companies across the country

Save your homeowners time

Groundwork let’s your homeowners contact you and provide valuable information on their own time. An easy first step for them. A huge time saver for you, too.

try homeowner Experience
Groundwork helps us to communicate effectively to accurately vet clients which has increased our revenue and allowed us to consistently meet our sales goals.

Carita Koen

Not only does this save us travel time, but it allows us to vet projects before we invest time in the estimate process.

Heather Duchscher

Getting started with groundwork


Our team works to customize Groundwork for your company and your brand.

We use your logos and brand colors to create an experience that wows your customers. We also make sure the information the system requests from prospective customers is exactly what you need.


We work with your team to get Groundwork launched on your website.

Getting Groundwork on your website usually takes about 15 minutes. We work with your web team to make it happen or our web team is happy to make those edits. We also schedule a quick meeting to introduce your team to the new system.


Connect your CRM with Groundwork and gain even more efficiency in your business.

We can help you connect Groundwork to your CRM using Zapier so that all leads that come through Groundwork are automatically entered into your CRM. Our customer success team will also help train your team on the Groundwork sales process.

Integrate Groundwork with your crm and estimating tools using

Learn How

Look like a pro

Because you are one
Get a demo