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Hardscape North America 2021 Wrap-Up


Hardscape North America 2021 is in the books and we had a blast! The one thing that stood out was just how great it felt to be amongst so many folks from the industry IN PERSON! There is no replacement for that in person energy. New trends, new ideas, new faces. This event had it all. We saw everything from fully autonomous lawn lowers to battery powered paver suction lifters!

We also got to meet up and chat with some of our amazing customers and industry professionals! 

Check out some of those conversations below!

Paver Pete stopped by the Groundwork booth at Hardscape North America to chat with us about what exciting new trends he sees in the industry and what is new and upcoming with Techo-Bloc! He is excited to announce the return of the Techo-Bloc travelling showcase coming to a town near you soon!

-> Click video below to check out the whole conversation!

Vince is a hardscape business master with years of experience. Not only does he coach contractors all over the country but he also is part of the leadership team for Grunder Landscaping. This brings him lots of real world experience he shares with Grow Groups members. Check out what Vince had to say below.

-> Click video below to check out the whole conversation!

Claire is a dynamic leader in the landscaping industry. She serves as leader of Auburn based, R&R Landscaping, board member of The National Association of Landscape Professionals, and is known for her joyful willingness to help others throughout the industry. Claire stopped by our booth with her whole team and we were excited to chat with her about what makes R&R tick, what challenged they face day to day, and what new trends she is seeing in the industry!

-> Click video below to check out the whole conversation!

Chad Diller is a green industry pro and has served the industry for years in various capacities. He is now found him self on the leadership team for Landscape Leadership, a group that helps landscape pro's sell and a market themselves better! Their focus is to help you and your business innovate your current processes to become more efficient and make more money. Chad stopped by the Groundwork booth at the show to talk about what Landscape Leadership has coming up  as we head into the winter months and 2022!

-> Click video below to check out the whole conversation!

We also met up with a few of our current customers! Always great to put some names to faces and get feedback to better help our customers!


BTW - If you are ever in Louisville you have to eat at "The Seafood Lady" restaurant. Food is incredible and the drinks are great.
(Click photo to check out menu ->)


Jeff Wraley

Founder + CEO of Groundwork

Jeff is an expert on technology in the trades. In his career, he has spent time in commercial and residential contracting, small business consulting, and technology. He is a champion for innovation and is passionate about building technology to help contractors run better businesses. He has an Engineering degree from Purdue University and a Masters of Business Administration from the University of Richmond. He is also the Founder and CEO of Groundwork, a video-based sales system for landscaping contractors and other residential trade businesses.

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