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Groundwork announces partnership with N-Hance Franchise


Groundwork Selected by N-Hance as Nation-Wide Strategic Partner

Nashville, TN; Indianapolis, IN – Groundwork, a video-based sales software that helps contractors run a better sales process, announced today that N-Hance, a nationwide high-end cabinet and floor refinishing franchisor, have partnered to enable video collaboration and virtual quoting for 125 N-Hance franchisees.

Groundwork is a virtual sales system for contractors. Groundwork makes it easy to quickly preview a new project by requesting videos of potential projects to prequalify leads before time is invested in a sales appointment.

“After a successful pilot program with Groundwork in our Richmond, VA franchise location, we are excited to expand the Groundwork partnership to many other franchise locations across the country. The Groundwork tool is allowing the N-Hance Franchise Owners to operate more efficiently by completing virtual estimates while still in a professional manner. Replacing drive times going from estimate to estimate with more productive in-office time or personal family time, has been a game-changer to the bottom-line, workload and work/life balance. N-Hance Franchise Owners are thrilled to adopt the Groundwork tool into the sales process.” Abigail Baker, of N-Hance stated. 

Jeff Wraley, Founder and CEO of Groundwork, continued, “Groundwork’s mission is to make the lives of contractors easier. We save them the headache and wasted time of the traditional sales process while giving them a tool that also brings a huge convenience to their ideal customers. Our team is thrilled to partner with N-Hance to help their franchisees improve their sales process and scale their businesses. This marks our first franchise partnership, and we’re looking forward to partnering with more organizations in the future.”

In addition to the video element for the beginning of the sales funnel, Groundwork also enables communication with leads effortlessly over text message and provides a customized onboarding experience by utilizing the contractors’ logos and brands in the tool.

This partnership connects home service providers, like N-Hance, with homeowners in one organized, seamless workflow platform without extra apps to download on their phones. Groundwork works with independent painters, landscapers, hardscapers, masons, tree service providers, and other residential trades.

About Groundwork

Groundwork is a video-based sales system that helps home improvement contractors across the country run a better sales process. Groundwork makes it easy for contractors to get project video walk-throughs from homeowners so they can pre-qualify their leads and focus on their ideal projects. Groundwork is fully customized for each contractor and provides a unique and convenient way for a contractor’s client to get started with their project. Groundwork’s collaboration features allow contractors to stay organized, engage homeowners virtually, and build trust quickly. Learn More About Groundwork

About N-Hance

N-Hance Wood Refinishing is an innovative service that refinishes wood cabinets and floors without the inconvenience, expense, and noxious fumes associated with traditional refinishing methods. With over 125 franchise locations across the United States, N-Hance has been one of the fastest-growing franchises in the nation for six consecutive years.

Learn More About N-Hance

Media Contact:

Jeff Wraley

Founder + CEO of Groundwork

Jeff is an expert on technology in the trades. In his career, he has spent time in commercial and residential contracting, small business consulting, and technology. He is a champion for innovation and is passionate about building technology to help contractors run better businesses. He has an Engineering degree from Purdue University and a Masters of Business Administration from the University of Richmond. He is also the Founder and CEO of Groundwork, a video-based sales system for landscaping contractors and other residential trade businesses.

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