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Chad Diller of Landscape Leadership

Chad Diller, CEO of Landscape Leadership, is an experienced marketing professional in the lawn landscape industry. With over 20 years  in the field, Chad has a vast understanding of the industry. His company was established about 10 years ago to help landscape pros sell and market themselves better. They specialize in providing services such as website redesigns, content creation and paid advertising to mid-level companies with an annual revenue of 2 - 20 million dollars. Chad and his team are dedicated to providing quality marketing solutions for landscape businesses. With their expertise, Landscape Leadership is sure to provide clients with the best possible online presence.

Chad talks about Landscape Leadership's operations Hub - a platform they use to build websites that offers insights into marketing. He highlighted how it allows them to make changes quickly and create unique content instead of relying solely on developers. He also discussed how HubSpot is used as a customer relationship management system (CRM) for email tracking and tagging contacts to trigger automation. He also discusses ecommerce in contracting.

Jeff Wraley

Founder + CEO of Groundwork

Jeff is an expert on technology in the trades. In his career, he has spent time in commercial and residential contracting, small business consulting, and technology. He is a champion for innovation and is passionate about building technology to help contractors run better businesses. He has an Engineering degree from Purdue University and a Masters of Business Administration from the University of Richmond. He is also the Founder and CEO of Groundwork, a video-based sales system for landscaping contractors and other residential trade businesses.

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