It's clear that virtual selling is becoming an increasingly important tool in today's business landscape. By incorporating virtual selling into a company’s overall strategy, businesses can capture customer data quickly, beat their competitors with a quick response and even use calendar integration to book time on their calendars. It's also an effective way for businesses to build trust and connection with customers that will result in better customer relationships and more successful projects.
Several of our customers are creative in how they utilize Groundwork and serve as great examples of how to successfully implement virtual selling in your business. We’ll run through some of our favorite examples so you can apply the techniques to your own business!
AI Painting used Groundwork’s Campaigns feature at their last home show to capture lead information on-the-spot. By placing a QR code linked to their Groundwork form on their banner, they were able to capture customers when they were highly motivated and send them a follow-up message about their project once they got home. They reported a great engagement rate from prospects, that prospects were impressed by the professional process, and the AI painting team enjoyed the ease of utilizing Groundwork over previous methods.
Quiet Village Landscaping received 35 video leads in their second week with Groundwork - which might be a record. Their team accomplished this by engaged each person on their team with Groundwork from the beginning of the implementation, encouraging maximum utilization of the platform. The results speak for themselves!
They also used Groundwork at their garden center. As people are checking out, they taught their team to encourage them to fill out the Groundwork form to receive information about their landscaping services – quickly capturing the lead information right when the lead is hot.
Gill Construction – a remodeling company - integrated Calendly into their Groundwork process by automating a message to send with their Calendly link once the homeowner submitted in a video. This lead qualification process ensures their meetings are a valuable use of their time because the homeowner earns the right to book time on their calendar by sending in a video.
Additionally, Gill Construction’s office manager offers top-notch communication with customers from the beginning to the end of their journey using Groundwork. She sends templatized messages, which include videos, to stay in touch with the customer during the sales process and while the project is getting built.
Greenworks Painting is using virtual selling for 100% of their cabinet jobs. The team has a process and knows their craft, so they maximize their resources by performing all selling virtually for these simple projects.
When a Commonwealth Curb Appeal customer needs something fixed, they submit a video first via Groundwork. Then, the Commonwealth Curb Appeal’s team knows what kind of repairs need to be made before sending someone out. It allows the customer to feel like Commonwealth Curb Appeal is taking immediate action on their problem by receiving a text message with the Groundwork form, and it keeps the Commonwealth Curb Appeal team organized and effective throughout the process.
With the right virtual selling strategies and some savvy tech tools (like Groundwork!), businesses can get the most out of their customer relationships and establish trust with them.
Jeff is an expert on technology in the trades. In his career, he has spent time in commercial and residential contracting, small business consulting, and technology. He is a champion for innovation and is passionate about building technology to help contractors run better businesses. He has an Engineering degree from Purdue University and a Masters of Business Administration from the University of Richmond. He is also the Founder and CEO of Groundwork, a video-based sales system for landscaping contractors and other residential trade businesses.