Spring seems to be arriving early this year. For landscapers, hardscapers, deckers, house painters, and other outdoor specialty trades, this means your hitting the ground running potentially sooner than you planned. Be sure your processes are in place for the rush using these four tactics.

⏳ Save Time with Bulk Messages & Edits

It’s already busy season - save some time with our bulk edit features. You can update and organize your leads, and even send them a bulk text with a promotion or showing off your latest project. Learn how in the video below:

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📹 Create an Instant Personal Connection with Prospects Virtually

Connect with prospects instantly by introducing yourself in Groundwork with video. There are two primary opportunities:

• A Welcome Video on your website next to your Groundwork form - here are two great examples: N-Hance & Red Oak Landscaping.

• Instruction Video on the final page of the Groundwork Survey prospects complete. Here’s a template to follow.
• Hi my name is [name] and I’m the [role] at [company]. It’s time to share your project with us! Be sure to capture the whole project area, starting further away and gradually getting closer so we see the whole space. Talk on the video just like you would if we were there with you, sharing your ideas and pointing out problem areas. Aim for a 1 to 2 minute video, but longer videos work as well. We look forward to working with you!
  

Need a little help scripting and recording those videos? You’re welcome to set-up a time with me to discuss best practices.

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📈 Track Your Marketing Activities

‍You can now track where your customers are finding you by using our new Pages and Campaigns features. With these features, you can create a QR code straight to your Groundwork form to place on your yard signs, flyers, and print ads. It’s easy! See how it works in the video below:

🗺️ Guide Your Customers Through the Sales Process

‍Boost your customer experience by guiding them through the sales process. One way to do so is by add messaging by your Groundwork form explaining what the customer should expect. Here’s an example:

• Step 1: Fill out the form below and receive a text.
• Step 2: Click the link, answer a few questions, and upload a video of your project.
• Step 3: We’ll get back to you to discuss your project and give you an estimate range.

With Groundwork, you can prequalify your leads to ensure your precious time is spect on the leads that matter most. If you'd like to learn more, try our platform from the homeowner's point of view for free.