Video-Based Sales for Arborists

Stop Wasting Time on Bad Leads

Turn cold leads into happy clients faster with a Video-Based sales system.

Increase your close rates by 15%
Give homeowners a more convenient buying process

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A group of trees that are next to each other.

A Customer-Centric Sales System

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Easily collect video project "tours" from new leads

Review

Instantly review and asses the project.

Win

Set qualified appointments and increase close rates.

Are you frustrating your potential customers?

Ready to convert more leads from your website? Try Groundwork today!

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80%

of the buying process is complete before a salesperson is in the mix.

76%

of buyers prefer a seller free buying experience.

Source: customer’s stats website

Leverage technology to improve the personal touch.

Virtual estimates save time and reduce unnecessary site visits, but only if done right. With Groundwork, you can confidently provide estimates while protecting your time, profits, and reputation.

Get the right information upfront – Use video submissions to assess projects before committing your time.

Set clear expectations – Provide transparent estimates that prevent misunderstandings and scope creep.

Qualify serious prospects – Avoid wasting time on leads who aren’t ready to move forward.

A man holding a microphone in front of a shelf.

Jeff Wraley, Founder & CEO about the training

Save 10 hours a week while increasing your close rate

Stop chasing dead-end leads and manual follow-ups. Groundwork streamlines your lead qualification process, so you spend less time guessing and more time closing deals.

Automate lead qualification – Instantly sort high-intent prospects from time-wasters.

Cut down on unnecessary site visits – Use video submissions to assess projects remotely.

Follow up effortlessly – Keep leads engaged with automated responses and reminders.

Jeff Wraley, Founder & CEO about the company’s mission

70% of prospects choose the first company they meet

Speed matters in sales. With Groundwork, you can engage prospects faster than the competition, building trust and increasing your chances of closing the deal.

Respond first with video introductions – Make a strong first impression before your competitors do.

Qualify leads in real time – Get instant insights so you can move quickly on high-value opportunities.

Keep the momentum going – Automated follow-ups ensure you stay top of mind.

How Groundwork Creates a Valuable First Customer Meeting

What Our Customers Say

See how contractors and service providers are transforming their lead qualification process with Groundwork.

We've totally revamped our entire sales process. That has had a huge impact in a short period of time.

David Joseph

Joseph Tree

After implementing Groundwork, my close rate rose 15% and I only needed to drive to 2 of my typical 16-20 site visits.

Ryan Amato

Ryan Amato Painting

I’m on track to do $1.5m-$2m in sales this year. I’ve already sold $500k just through Groundwork VideoLeads.

Stew Kranitzky

Joseph Tree

Groundwork has increased revenue by $30,000 to $40,000 per month..

Ray Rueda

Nature’s Dream Landscape

We no longer needed to hire a second salesperson. Groundwork gave me 15 hours a week back plus gas expenses.

Mike Thomas

Mikes Lawn and Landscape

For anyone in sales of any sort, this is something that could change your business.

Jaclyn Rogers

AI Painting Plus

Don’t change your whole system. Integrate it.

No need to overhaul your workflow—simply connect Groundwork to your favorite CRM, scheduling software, or communication tools. Seamless integrations mean you can qualify leads faster, automate follow-ups, and close deals without disrupting your existing process.

Ready to start selling virtually?

Schedule a call with to discuss how you can use our virtual sales system to start selling simple jobs 100% virtually.

Book a Demo

Frequently Asked Questions

Making the switch to virtual sales doesn’t have to be scary.

I’m just too busy to take on something new. How long does setup take?

Groundwork is up and running in under an hour. A quick 30-minute session with your team is all you need to get started–and it’s especially powerful during your busy season.

Do I need to quote every job through video?

Not at all. About 25–35% of VideoLeads can be quoted virtually—think simple removals, stumps, pruning, etc. Homeowners love the speed and convenience.

Don’t I still need to visit the property in person?

Sometimes, yes. But Groundwork helps you pre-qualify leads so you’re only booking appointments that are worth your time—and more likely to close.

Isn’t this just another tool to manage?

Groundwork is built to complement your current systems. We focus solely on video-based selling and can integrate with tools like Jobber via API or Zapier.

My customers expect in-person visits—will they even use this?

Many do! Once they’re offered a more convenient option, homeowners are often happy to engage virtually. It’s all about giving them the choice.

I already ask for photos—how is this different?

Groundwork makes media sharing part of a clear, easy-to-use process. That structure leads to better results—60% of our leads include photos or video.

Can this be used to handle leads we get after a storm event?

Yes, Groundwork can be extremely helpful during storm events. Since you’ll be getting a video overview of the damage, you’ll be able to confidently direct your sales arborists and crews to the right locations quickly.

Learn More About Virtual Selling

Want to learn at your own pace? Explore our library of expert-led training sessions designed to help you maximize Groundwork’s potential.

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Learn what today's homeowners expect from service providers and discover how to seamlessly convert website and phone leads into your video-based sales funnel.

Watch the replay